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Parametry
- 224 stránek
- 8 hodin čtení
Více o knize
All too often, quality customer care is rare. Customers, particularly those with concerns and complaints, are viewed as a necessary evil rather than an essential resource without whose constant support businesses cannot survive. The book demonstrates the necessity of: Treating customers as the essential core of every business Being positive about customer problems to protect your customer base and minimise costs Using complaints as market research and as a way of converting complainants into supportersThis book takes a hands-on approach, illustrated by case studies. It highlights the value of good customer care and how it is essential to any successful business.
Nákup knihy
One stop customer care, David M. Martin
- Jazyk
- Rok vydání
- 1998
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- One stop customer care
- Jazyk
- anglicky
- Autoři
- David M. Martin
- Rok vydání
- 1998
- Vazba
- měkká
- Počet stran
- 224
- ISBN10
- 186072065x
- ISBN13
- 9781860720659
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Marketing & Prodej, Management & HR, Marketing a PR, Spotřebitelské chování
- Anotace
- All too often, quality customer care is rare. Customers, particularly those with concerns and complaints, are viewed as a necessary evil rather than an essential resource without whose constant support businesses cannot survive. The book demonstrates the necessity of: Treating customers as the essential core of every business Being positive about customer problems to protect your customer base and minimise costs Using complaints as market research and as a way of converting complainants into supportersThis book takes a hands-on approach, illustrated by case studies. It highlights the value of good customer care and how it is essential to any successful business.