Více o knize
Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations. New, in-depth international cases, with a focus on today’s technological advances. Can be used alongside the best-selling textbook Contemporary Strategy Analysis, 4th edition or as a stand-alone text due to its broad view. Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.
Nákup knihy
Cases in contemporary strategy analysis, Robert M. Grant, Kent E. Neupert
- Jazyk
- Rok vydání
- 2003
- Vazba
- (měkká)
Tady nám chybí tvá recenze.
- Titul
- Cases in contemporary strategy analysis
- Jazyk
- anglicky
- Autoři
- Robert M. Grant, Kent E. Neupert
- Vydavatel
- Blackwell
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 369
- ISBN10
- 1405111801
- ISBN13
- 9781405111805
- Série
- Kategorie
- Štítky
- Byznys
- Hodnocení
- 4 z 5
- Anotace
- Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations. New, in-depth international cases, with a focus on today’s technological advances. Can be used alongside the best-selling textbook Contemporary Strategy Analysis, 4th edition or as a stand-alone text due to its broad view. Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.