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What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.
Nákup knihy
Does It Pay to Advertise?, John Philip Jones
- Jazyk
- Rok vydání
- 1989
- Vazba
- (pevná)
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- Titul
- Does It Pay to Advertise?
- Jazyk
- anglicky
- Autoři
- John Philip Jones
- Vydavatel
- Lexington Books
- Rok vydání
- 1989
- Vazba
- pevná
- Počet stran
- 380
- ISBN10
- 0669158976
- ISBN13
- 9780669158977
- Série
- Štítky
- Byznys
- Hodnocení
- 4,35 z 5
- Anotace
- What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.