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Více o knize
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Nákup knihy
Why People (Don't) Buy, Richard Storry, Amitav Chakravarti, Manoj Thomas
- Jazyk
- Rok vydání
- 2015
- Vazba
- (pevná)
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Doručení
Platební metody
3,5
Dobrá
16 Hodnocení
Tady nám chybí tvá recenze.
- Titul
- Why People (Don't) Buy
- Jazyk
- anglicky
- Vydavatel
- Palgrave Macmillan
- Rok vydání
- 2015
- Vazba
- pevná
- Počet stran
- 223
- ISBN10
- 1137466677
- ISBN13
- 9781137466679
- Série
- Kategorie
- Štítky
- Byznys
- Hodnocení
- 3,45 z 5
- Anotace
- Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.