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Více o knize
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
Nákup knihy
Unconscious Branding, Douglas Van Praet
- Jazyk
- Rok vydání
- 2014,
- Stav knihy
- Dobrá
- Cena
- 217 Kč
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Unconscious Branding
- Jazyk
- anglicky
- Autoři
- Douglas Van Praet
- Vydavatel
- Palgrave Macmillan
- Vydavatel
- 2014
- Vazba
- měkká
- ISBN10
- 1137278927
- ISBN13
- 9781137278920
- Kategorie
- Podnikání a ekonomie
- Anotace
- If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.