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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
Nákup knihy
Basics Advertising 03: Ideation, Nik Mahon
- Jazyk
- Rok vydání
- 2011
- product-detail.submit-box.info.binding
- (měkká)
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- Titul
- Basics Advertising 03: Ideation
- Jazyk
- anglicky
- Autoři
- Nik Mahon
- Vydavatel
- Bloomsbury Publishing PLC
- Rok vydání
- 2011
- Vazba
- měkká
- ISBN10
- 2940411506
- ISBN13
- 9782940411504
- Kategorie
- Podnikání a ekonomie
- Anotace
- Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.