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Basics Advertising 03: Ideation

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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.

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Basics Advertising 03: Ideation, Nik Mahon

Jazyk
Rok vydání
2011
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3,9
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27 Hodnocení

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Titul
Basics Advertising 03: Ideation
Jazyk
anglicky
Autoři
Nik Mahon
Rok vydání
2011
Vazba
měkká
Počet stran
184
ISBN10
2940411506
ISBN13
9782940411504
Série
Hodnocení
3,85 z 5
Anotace
Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.