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Sounds Like Branding

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Sounds Like Branding is an `ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.

Parametry

ISBN
9781408151433

Kategorie

Vydání

2011, měkká

Stav

Nákup knihy

Dostupnost
Skladem
Cena
74 Kč

Doručení

 

Platební metody

202120222023