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Value Merchants

Hodnocení knihy

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Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.

Nákup knihy

Value Merchants, James C. Anderson

Jazyk
Rok vydání
2007
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Doručení

Platební metody

4,2
Velmi dobrá
46 Hodnocení

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Titul
Value Merchants
Jazyk
anglicky
Rok vydání
2007
Vazba
pevná
Počet stran
240
ISBN10
1422103358
ISBN13
9781422103357
Série
Hodnocení
4,15 z 5
Anotace
Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.