Vyprodáno
Parametry
- 308 stránek
- 11 hodin čtení
Více o knize
India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behavior among these different groups? what are the new touch points? where are the new opportunities? this ninth edition attempts to answer these questions and decode indias diversity.
Nákup knihy
The marketing Whitebook 2013-2014, Kolektiv autorů
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
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- Titul
- The marketing Whitebook 2013-2014
- Jazyk
- anglicky
- Autoři
- Kolektiv autorů
- Vydavatel
- BW Books
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 308
- ISBN10
- 9381425051
- ISBN13
- 9789381425053
- Série
- Anotace
- India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behavior among these different groups? what are the new touch points? where are the new opportunities? this ninth edition attempts to answer these questions and decode indias diversity.