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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Nákup knihy
The Adweek Copywriting Handbook, Joseph Sugarman
- Jazyk
- Rok vydání
- 2006
- Vazba
- (měkká)
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- Titul
- The Adweek Copywriting Handbook
- Jazyk
- anglicky
- Autoři
- Joseph Sugarman
- Vydavatel
- John Wiley and Sons Ltd
- Rok vydání
- 2006
- Vazba
- měkká
- ISBN10
- 0470051248
- ISBN13
- 9780470051245
- Série
- Kategorie
- Hodnocení
- 4,1 z 5
- Anotace
- The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.