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Více o knize
Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
Nákup knihy
National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- National Image and Competitive Advantages
- Jazyk
- anglicky
- Vydavatel
- Copenhagen Business School Press
- Rok vydání
- 2006
- Vazba
- měkká
- ISBN10
- 8763001721
- ISBN13
- 9788763001724
- Kategorie
- Podnikání a ekonomie
- Anotace
- Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.