Small is Still Beautiful

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A Third of a century ago, E. F. Schumacher rang out a timely warning against the idolatry of giantism with his book Small Is Beautiful. Few books before or since have spoken so profoundly to urgent economic and social considerations. Humanity was lurching blindly in the wrong direction, argued Schumacher. Its obsessive pursuit of wealth would not, as so many believed, ultimately lead to Utopia but more probably to catastrophe.Schumacher's greatest achievement was the fusion of ancient wisdom and modern economics in a language that encapsulated contemporary doubts and fears about the industrialized world. He saw that we needed to relearn the beauty of smallness, of human-scale technology and environments. In Small Is Still Beautiful, Joseph Pearce revisits Schumacher's arguments and examines the multifarious ways in which they matter now more than ever. Bigger is not always best, Pearce reminds us, and small is still beautiful. About the Author: Joseph Pearce is currently editor of the Saint Austin Review and Writer in Residence and Associate Professor of Literature at Ave Maria University