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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Hodnocení knihy
Více o knize
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
Nákup knihy
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI, Brian Carroll
- Jazyk
- Rok vydání
- 2006
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- (pevná)
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- Titul
- Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
- Jazyk
- anglicky
- Autoři
- Brian Carroll
- Vydavatel
- McGraw-Hill Education - Europe
- Rok vydání
- 2006
- Vazba
- pevná
- Počet stran
- 224
- ISBN10
- 0071458972
- ISBN13
- 9780071458979
- Série
- Hodnocení
- 3,45 z 5
- Anotace
- Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.