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Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry

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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry, Olga Mitterfellner

Jazyk
Rok vydání
2020
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Titul
Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Jazyk
anglicky
Vydavatel
Routledge
Rok vydání
2020
Vazba
měkká
ISBN10
1138323098
ISBN13
9781138323094
Série
Štítky
Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Marketing & Prodej, Módní tématika, Móda, Marketing a PR
Anotace
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.