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Parametry
- 221 stránek
- 8 hodin čtení
Více o knize
Offers a guide showing CEOs and managers how to unlock the financial and competitive power in their patent portfolios. This book shows how firms such as Intel and Microsoft have used patents to outflank rivals and boost bottom- line revenues and shareholder return. It demonstrates the cross-functional value companies can gain by using patents.
Nákup knihy
Rembrandts in the Attic, Kevin G. Rivette, David Kline
- Jazyk
- Rok vydání
- 1999
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Rembrandts in the Attic
- Jazyk
- anglicky
- Autoři
- Kevin G. Rivette, David Kline
- Vydavatel
- Harvard Business Review Press
- Rok vydání
- 1999
- Vazba
- pevná
- Počet stran
- 221
- ISBN10
- 0875848990
- ISBN13
- 9780875848990
- Série
- Hodnocení
- 3,4 z 5
- Anotace
- Offers a guide showing CEOs and managers how to unlock the financial and competitive power in their patent portfolios. This book shows how firms such as Intel and Microsoft have used patents to outflank rivals and boost bottom- line revenues and shareholder return. It demonstrates the cross-functional value companies can gain by using patents.