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Více o knize
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.
Nákup knihy
Mass communication research methods, Kolektiv autorů
- Jazyk
- Rok vydání
- 1998
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Mass communication research methods
- Jazyk
- anglicky
- Autoři
- Kolektiv autorů
- Vydavatel
- Macmillan
- Rok vydání
- 1998
- Vazba
- měkká
- ISBN10
- 033361710x
- ISBN13
- 9780333617106
- Série
- Štítky
- Naučná literatura
- Hodnocení
- 4 z 5
- Anotace
- Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.