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Brand royalty : how the world's top 100 brands thrive & survive

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More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.

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Brand royalty : how the world's top 100 brands thrive & survive, Matt Haig

Jazyk
Rok vydání
2006
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3,6
Velmi dobrá
86 Hodnocení

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Titul
Brand royalty : how the world's top 100 brands thrive & survive
Jazyk
anglicky
Autoři
Matt Haig
Vydavatel
Kogan Page
Rok vydání
2006
Vazba
měkká
Počet stran
329
ISBN10
0749448261
ISBN13
9780749448264
Série
Hodnocení
3,55 z 5
Anotace
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.