Miláček čtenářů je právě vyprodaný
Více o knize
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Nákup knihy
Brand Relevance, David A. Aaker
- Jazyk
- Rok vydání
- 2011
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Brand Relevance
- Jazyk
- anglicky
- Autoři
- David A. Aaker
- Vydavatel
- John Wiley And Sons Ltd
- Rok vydání
- 2011
- Vazba
- měkká
- Počet stran
- 400
- ISBN10
- 0470613580
- ISBN13
- 9780470613580
- Série
- Hodnocení
- 4,1 z 5
- Anotace
- Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.