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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Nákup knihy
Brand Relevance, David A. Aaker
- Jazyk
- Rok vydání
- 2011
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Navrhnout úpravu
- Titul
- Brand Relevance
- Jazyk
- anglicky
- Autoři
- David A. Aaker
- Vydavatel
- John Wiley And Sons Ltd
- Vydavatel
- 2011
- Vazba
- pevná
- ISBN10
- 0470613580
- ISBN13
- 9780470613580
- Kategorie
- Podnikání a ekonomie
- Anotace
- Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.