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Více o knize
"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.
Nákup knihy
Sport Business Analytics, C. Keith Harrison, Scott Bukstein
- Jazyk
- Rok vydání
- 2017
- Vazba
- (pevná)
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- Titul
- Sport Business Analytics
- Jazyk
- anglicky
- Autoři
- C. Keith Harrison, Scott Bukstein
- Vydavatel
- CRC Press
- Rok vydání
- 2017
- Vazba
- pevná
- Počet stran
- 236
- ISBN10
- 1498761267
- ISBN13
- 9781498761260
- Série
- Kategorie
- Štítky
- Sport
- Hodnocení
- 5 z 5
- Anotace
- "Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.