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Parametry
- 230 stránek
- 9 hodin čtení
Více o knize
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Nákup knihy
Advertising as Communication, Gillian Dyer
- Jazyk
- Rok vydání
- 1982
- product-detail.submit-box.info.binding
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Doručení
Platební metody
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- Titul
- Advertising as Communication
- Jazyk
- anglicky
- Autoři
- Gillian Dyer
- Vydavatel
- Methuen
- Rok vydání
- 1982
- Vazba
- měkká
- Počet stran
- 230
- ISBN10
- 041674530x
- ISBN13
- 9780416745306
- Série
- Štítky
- Naučná literatura, Společenské vědy, Byznys, Byznys & Management, Psychologická tématika, Psychologie, Marketing & Prodej
- Anotace
- Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.