Better, Simpler Strategy

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Cut through complexity to achieve more effective strategy amidst extreme market volatility, pandemics, and supply-chain disruptions. The challenges facing firms are increasing, while traditional strategy development processes often feel bureaucratic and outdated. Many companies struggle with strategic decision-making, leading some to abandon strategy altogether. Harvard Business School professor Felix Oberholzer-Gee offers a straightforward tool to navigate technological complexity and market uncertainties: the Value Stick. This powerful tool, grounded in economic principles, helps executives focus on enhancing their firm's competitive advantage. The Value Stick measures two key forces driving value creation and capture: the customer's willingness to pay and the employee's willingness to sell their services. For instance, improving product quality can boost customer willingness to pay, while redesigning work processes can lower employees' willingness to sell their services without losing them. Through numerous industry examples based on Harvard Business School case studies, Oberholzer-Gee illustrates these value dynamics and demonstrates how using the Value Stick allows firms to assess and enhance their strategies and operations. This guide is essential for business strategists aiming to make better decisions and secure a competitive edge.