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Více o knize
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
Nákup knihy
Reimagining and Reshaping Events, Jeffrey Wrathall
- Jazyk
- Rok vydání
- 2022
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