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Examining extensive case studies from IBM's original proprietary research, Berman helps readers to analyze and distill their new revenue-generating opportunities into action plans, and suggests seven key components of new strategy execution.
Nákup knihy
Not for free: revenue strategies for a new world, Saul J. Berman
- Jazyk
- Rok vydání
- 2011
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- (pevná)
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- Titul
- Not for free: revenue strategies for a new world
- Jazyk
- anglicky
- Autoři
- Saul J. Berman
- Vydavatel
- Harvard Business Review Press
- Rok vydání
- 2011
- Vazba
- pevná
- ISBN10
- 142213167x
- ISBN13
- 9781422131671
- Série
- Anotace
- Examining extensive case studies from IBM's original proprietary research, Berman helps readers to analyze and distill their new revenue-generating opportunities into action plans, and suggests seven key components of new strategy execution.