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Hodnocení knihy
Více o knize
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
Nákup knihy
Building the Brand-Driven Business, Scott M. Davis, Michael Michael Edward Dunn
- Jazyk
- Rok vydání
- 2002
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Building the Brand-Driven Business
- Podtitul
- Operationalize Your Brand to Drive Profitable Growth
- Jazyk
- anglicky
- Vydavatel
- Jossey-Bass
- Rok vydání
- 2002
- Vazba
- pevná
- Počet stran
- 320
- ISBN10
- 0787962554
- ISBN13
- 9780787962555
- Série
- Hodnocení
- 3,6 z 5
- Anotace
- In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.