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Více o knize
In "Big Think Strategy," Schmitt empowers business leaders to embrace bold strategies for innovation. He provides tools to overcome narrow-mindedness and risk aversion, drawing on diverse examples from companies like Apple and IBM. Through insights on creativity and leadership, this book offers practical ideas to ensure lasting market relevance.
Nákup knihy
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, Bernd H. Schmitt
- Jazyk
- Rok vydání
- 2007
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