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Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
Nákup knihy
All the Right Moves, Constantinos C. Markides
- Jazyk
- Rok vydání
- 2000
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- Cena
- 9 Kč
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- Titul
- All the Right Moves
- Jazyk
- anglicky
- Autoři
- Constantinos C. Markides
- Vydavatel
- Harvard Business Press
- Rok vydání
- 2000
- Vazba
- pevná
- Počet stran
- 220
- ISBN10
- 0875848338
- ISBN13
- 9780875848334
- Série
- Hodnocení
- 3,85 z 5
- Anotace
- Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.