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There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
Nákup knihy
Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
- Jazyk
- Rok vydání
- 2010
- Vazba
- (měkká)
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- Titul
- Global Political Marketing
- Jazyk
- anglicky
- Vydavatel
- Routledge
- Rok vydání
- 2010
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 041550046x
- ISBN13
- 9780415500463
- Série
- Kategorie
- Štítky
- Byznys
- Anotace
- There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.