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Parametry
- 320 stránek
- 12 hodin čtení
Více o knize
There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
Nákup knihy
Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
- Jazyk
- Rok vydání
- 2010
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Doručení
Platební metody
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- Titul
- Global Political Marketing
- Jazyk
- anglicky
- Vydavatel
- Routledge
- Rok vydání
- 2010
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 041550046x
- ISBN13
- 9780415500463
- Série
- Štítky
- Naučná literatura, Společenské vědy, Byznys, Byznys & Management, Politologie & Politika, Marketing & Prodej
- Anotace
- There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.