Vyprodáno
Parametry
- 224 stránek
- 8 hodin čtení
Více o knize
Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Nákup knihy
(Re)inventing the Brand, Jean Noël Kapferer
- Jazyk
- Rok vydání
- 2001
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- (Re)inventing the Brand
- Jazyk
- anglicky
- Autoři
- Jean Noël Kapferer
- Vydavatel
- Kogan Page Publishers
- Rok vydání
- 2001
- Vazba
- měkká
- Počet stran
- 224
- ISBN10
- 0749435933
- ISBN13
- 9780749435936
- Série
- Hodnocení
- 3,85 z 5
- Anotace
- Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.