Vyprodáno
Více o knize
In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.
Nákup knihy
Customer Relationship Management, Judith W. Kincaid
- Jazyk
- Rok vydání
- 2003
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- (měkká)
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Doručení
Platební metody
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- Titul
- Customer Relationship Management
- Jazyk
- anglicky
- Autoři
- Judith W. Kincaid
- Vydavatel
- Prentice Hall Professional
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 512
- ISBN10
- 013035211X
- ISBN13
- 9780130352118
- Série
- Hodnocení
- 4,5 z 5
- Anotace
- In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.