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Hodnocení knihy
Více o knize
""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net
Nákup knihy
Global Brand Strategy, Sicco Van Gelder
- Jazyk
- Rok vydání
- 2005
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Global Brand Strategy
- Podtitul
- Unlocking Branding Potential Across Countries, Cultures & Markets
- Jazyk
- anglicky
- Autoři
- Sicco Van Gelder
- Vydavatel
- Kogan Page
- Rok vydání
- 2005
- Vazba
- měkká
- ISBN10
- 074944469X
- ISBN13
- 9780749444693
- Série
- Hodnocení
- 2,8 z 5
- Anotace
- ""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net