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E-business and e-commerce management : strategy, implementation and practice
E-business and e-commerce management
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Hodnocení knihy
Více o knize
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
Nákup knihy
E-business and e-commerce management : strategy, implementation and practice, Dave Chaffey
- Jazyk
- Rok vydání
- 2011
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- Titul
- E-business and e-commerce management : strategy, implementation and practice
- Podtitul
- E-business and e-commerce management
- Jazyk
- anglicky
- Autoři
- Dave Chaffey
- Vydavatel
- Prentice Hall
- Rok vydání
- 2011
- Vazba
- měkká
- Počet stran
- 733
- ISBN10
- 0273752014
- ISBN13
- 9780273752011
- Série
- Hodnocení
- 3,85 z 5
- Anotace
- " This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.