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Parametry
- 141 stránek
- 5 hodin čtení
Více o knize
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Nákup knihy
Lifestyle Brands, Stefania Saviolo, Antonio Marazza
- Jazyk
- Rok vydání
- 2012
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
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- Titul
- Lifestyle Brands
- Podtitul
- A Guide to Aspirational Marketing
- Jazyk
- anglicky
- Autoři
- Stefania Saviolo, Antonio Marazza
- Vydavatel
- Palgrave Macmillan
- Rok vydání
- 2012
- Vazba
- pevná
- Počet stran
- 141
- ISBN10
- 1137285923
- ISBN13
- 9781137285928
- Série
- Hodnocení
- 3,7 z 5
- Anotace
- What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.