Pricing on purpose: creating and capturing value

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Reed Holden, founder of Holden Advisors Corp., praises the book for its accessible insights into pricing, noting that it demystifies idiosyncratic pricing with clever, well-researched examples that offer valuable learning points. Eric G. Mitchell, President of the Professional Pricing Society, commends the author for broadening his impact on pricing, stating that implementing the ideas will transform how readers view their pricing strategies. Paul Dunn, founder of ResultsNet Australia, describes the author as a "thought giant" who has revolutionized the accounting and legal professions, emphasizing the profound benefits of the book. Ed Kless, Director at Sage Software, appreciates the fresh perspective, highlighting the importance of viewing pricing as a strategic tool rather than a mere cost-based approach. Thomas Finneran, Executive VP of the American Association of Advertising Agencies, acknowledges the book's practical strategies and real-world examples that enhance understanding of value and pricing dynamics. Paul O'Byrne and Paul Kennedy, Chartered Accountants, laud the engaging writing style, calling it a potential textbook, especially appreciating the critique of cost-plus pricing. Scott Abbott, an entrepreneur, emphasizes the book's potential to add significant value to firms through its cutting-edge ideas and insights.