RFID and beyond : growing your business through real world awareness

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* RFID is a groundbreaking technology that will serve as a replacement for UPC codes and has already been adopted by both Wal-Mart and Target, with the U.S. Department of Defense-the largest consumer of goods in the world-expected to follow suit * Leading business and technology experts offer contributions, business scenarios, and insights on the value of RFID for both companies and the end consumer * Contains helpful information for individuals in the industry who are struggling to solve the technical, organizational, and strategic problems involved in implementation * Includes in-depth coverage on how to avoid mistakes and succeed with RFID, as well as a look at the value of RFID for both companies and end consumers