Essentials of Global Marketing

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Svend Hollensen

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560 stránek
20 hodin čtení

Marketing & Prodej

Více o knize

The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.

Nákup knihy

Essentials of Global Marketing, Svend Hollensen

Jazyk
Rok vydání: 2012
Vazba: (měkká)

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Doručení

Platební metody

3,5

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2 Hodnocení

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Titul: Essentials of Global Marketing
Jazyk: anglicky
Autoři: Svend Hollensen
Vydavatel: Pearson Education Limited
Rok vydání: 2012
Vazba: měkká
Počet stran: 560
ISBN13: 9780273756545
Série
Kategorie: Naučná literatura Byznys & Management Marketing & Prodej
Štítky: Byznys
Hodnocení: 3,5 z 5
Anotace: The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.