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Více o knize
To be successful, a business needs objectives and direction. Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. She covers the drawing up of this plan from product appraisal to marketing strategies
Nákup knihy
Successful marketing plans in a week., Ros Jay
- Jazyk
- Rok vydání
- 1997
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Doručení
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- Titul
- Successful marketing plans in a week.
- Jazyk
- anglicky
- Autoři
- Ros Jay
- Vydavatel
- Headway
- Rok vydání
- 1997
- Vazba
- měkká
- Počet stran
- 94
- ISBN10
- 0340679247
- ISBN13
- 9780340679241
- Série
- Anotace
- To be successful, a business needs objectives and direction. Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. She covers the drawing up of this plan from product appraisal to marketing strategies