Alexander McQueen's fashion show as performance art

Exploring the intersection of fashion and performance art, this examination highlights Alexander McQueen's groundbreaking 1999 fashion show featuring Shalom Harlow, where robots painted her dress. It delves into the concept of performativity within fashion shows, drawing from performance art, theatre, and ritual studies. The paper positions fashion shows as significant artistic expressions, contributing to the recognition of fashion in art historical discourse. Alicia Kühl's pioneering research in this emerging field underscores McQueen's legacy as a transformative artist.