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The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.
Nákup knihy
Why Advertising Fails, Dan S. Kennedy
- Jazyk
- Rok vydání
- 2021
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Why Advertising Fails
- Podtitul
- And How to Make Yours Succeed
- Jazyk
- anglicky
- Autoři
- Dan S. Kennedy
- Vydavatel
- Advantage Media Group, Inc.
- Vydavatel
- 2021
- Vazba
- měkká
- Počet stran
- 224
- ISBN13
- 9781642253467
- Kategorie
- Stará reklama
- Anotace
- The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.