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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Autoři

Johannes Robier

Parametry

Počet stran: 132 stránek
Čas čtení: 5 hodin

Více o knize

Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.

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Nákup knihy

UX Redefined, Johannes Robier

Jazyk
Rok vydání: 2016
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Titul: UX Redefined
Podtitul: Winning and Keeping Customers with Enhanced Usability and User Experience
Jazyk: anglicky
Autoři: Johannes Robier
Vydavatel: Springer International Publishing
Rok vydání: 2016
Vazba: měkká
Počet stran: 132
ISBN13: 9783319370569
Štítky: Podnikání a ekonomie, Psychologie
Anotace: Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.