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Hodnocení knihy
Parametry
- 132 stránek
- 5 hodin čtení
Více o knize
Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.
Nákup knihy
UX Redefined, Johannes Robier
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- UX Redefined
- Podtitul
- Winning and Keeping Customers with Enhanced Usability and User Experience
- Jazyk
- anglicky
- Autoři
- Johannes Robier
- Vydavatel
- Springer
- Rok vydání
- 2015
- Vazba
- pevná
- Počet stran
- 132
- ISBN13
- 9783319210612
- Série
- Štítky
- Naučná literatura, Společenské vědy, Byznys, Byznys & Management, Psychologická tématika, Psychologie
- Hodnocení
- 4 z 5
- Anotace
- Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.