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Offering an insider's perspective on the evolving landscape of news media, this guide provides essential strategies for effective media relations. It covers key topics such as crafting compelling press releases, building relationships with journalists, and navigating the complexities of modern communication channels. With practical advice and real-world examples, readers will gain valuable insights to enhance their media engagement and successfully navigate the challenges of today’s news environment.
Nákup knihy
Making News, David Henderson
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Making News
- Podtitul
- A Straight-Shooting Guide to Media Relations
- Jazyk
- anglicky
- Autoři
- David Henderson
- Vydavatel
- iUniverse
- Rok vydání
- 2006
- Vazba
- měkká
- Počet stran
- 228
- ISBN13
- 9781583484685
- Kategorie
- Marketing a PR
- Anotace
- Offering an insider's perspective on the evolving landscape of news media, this guide provides essential strategies for effective media relations. It covers key topics such as crafting compelling press releases, building relationships with journalists, and navigating the complexities of modern communication channels. With practical advice and real-world examples, readers will gain valuable insights to enhance their media engagement and successfully navigate the challenges of today’s news environment.