Marketing Destinations and Venues. For Conferences, Conventions and Business Events

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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments

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Marketing Destinations and Venues. For Conferences, Conventions and Business Events, Rob Davidson, Tony Rogers

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Rok vydání: 2006
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Titul: Marketing Destinations and Venues. For Conferences, Conventions and Business Events
Jazyk: anglicky
Autoři: Rob Davidson, Tony Rogers
Vydavatel: Elsevier
Rok vydání: 2006
Vazba: měkká
ISBN10: 0750667001
ISBN13: 9780750667005
Série
Kolekce: Events management series
Štítky: Naučná literatura, Byznys, Byznys & Management, Marketing & Prodej, Marketing a PR
Hodnocení: 3,5 z 5
Anotace: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments