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Exploring the intersection of public relations and digital communication, this book delves into strategies for leveraging social media to enhance brand reputation and engage audiences. It emphasizes the importance of transparency and authenticity in online interactions while providing practical insights for managing crises in the digital age. The text offers case studies and actionable tips, making it a valuable resource for PR professionals looking to navigate the evolving landscape of social media and its impact on public perception.
Nákup knihy
Public Relations and the Social Web, Rob Brown
- Jazyk
- Rok vydání
- 2009
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- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Public Relations and the Social Web
- Podtitul
- How to Use Social Media and Web 2.0 in Communications
- Jazyk
- anglicky
- Autoři
- Rob Brown
- Vydavatel
- Kogan Page
- Rok vydání
- 2009
- Vazba
- pevná
- Počet stran
- 194
- ISBN13
- 9780749455071
- Kategorie
- Marketing a PR
- Anotace
- Exploring the intersection of public relations and digital communication, this book delves into strategies for leveraging social media to enhance brand reputation and engage audiences. It emphasizes the importance of transparency and authenticity in online interactions while providing practical insights for managing crises in the digital age. The text offers case studies and actionable tips, making it a valuable resource for PR professionals looking to navigate the evolving landscape of social media and its impact on public perception.