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Parametry
- 74 stránek
- 3 hodiny čtení
Více o knize
Focusing on the consumer's perspective, this book explores how product assortment affects decision-making and choice. It reviews existing literature and theoretical developments to propose research propositions that clarify the relationship between product variety and consumer behavior. By addressing three key questions, it aims to enhance understanding of the consumer aspect of assortment research, providing valuable insights for both academics and practitioners in the field.
Nákup knihy
Product Assortment and Consumer Choice, Alexander Chernev
- Jazyk
- Rok vydání
- 2012
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- Product Assortment and Consumer Choice
- Podtitul
- An Interdisciplinary Review
- Jazyk
- anglicky
- Autoři
- Alexander Chernev
- Vydavatel
- Now Publishers Inc
- Rok vydání
- 2012
- Vazba
- měkká
- Počet stran
- 74
- ISBN13
- 9781601985347
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Psychologická tématika, Marketing & Prodej, Výzkum, Spotřebitelské chování
- Hodnocení
- 5 z 5
- Anotace
- Focusing on the consumer's perspective, this book explores how product assortment affects decision-making and choice. It reviews existing literature and theoretical developments to propose research propositions that clarify the relationship between product variety and consumer behavior. By addressing three key questions, it aims to enhance understanding of the consumer aspect of assortment research, providing valuable insights for both academics and practitioners in the field.