Knihu momentálně nemáme skladem
Více o knize
Exploring the cultural significance of Coca-Cola, this research paper delves into its role as more than just a beverage; it represents an emblem of American identity. The paper examines the brand's impact on public relations, advertising, and marketing strategies, highlighting its evolution in the context of social media. With a focus on the interplay between consumer perception and brand image, it provides insights into how Coca-Cola has maintained its status as a global icon.
Nákup knihy
Coca-Colas Marketing Strategy: An Analysis of Price, Product and Communication, Eva-Julia Anders-Hoepgen
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Coca-Colas Marketing Strategy: An Analysis of Price, Product and Communication
- Jazyk
- anglicky
- Autoři
- Eva-Julia Anders-Hoepgen
- Vydavatel
- GRIN Verlag
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 60
- ISBN13
- 9783656495277
- Série
- Anotace
- Exploring the cultural significance of Coca-Cola, this research paper delves into its role as more than just a beverage; it represents an emblem of American identity. The paper examines the brand's impact on public relations, advertising, and marketing strategies, highlighting its evolution in the context of social media. With a focus on the interplay between consumer perception and brand image, it provides insights into how Coca-Cola has maintained its status as a global icon.