Studyguide for Strategic Marketing by Cravens, David W., ISBN 9780072966343

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Designed for efficient studying, this guide offers comprehensive outlines, highlights, and quizzes tailored specifically to your textbook. It includes all essential terms, concepts, and events, ensuring a thorough understanding of the material. Additionally, it features optional online practice tests to reinforce learning. Ideal for students seeking a focused and structured study approach, this resource is printed on demand for convenience.