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Cases in strategic management

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Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.

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Cases in strategic management, A. J. Strickland, Arthur A. Thompson

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Rok vydání: 1995
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Titul: Cases in strategic management
Jazyk: anglicky
Autoři: A. J. Strickland, Arthur A. Thompson
Vydavatel: Irwin
Rok vydání: 1995
Vazba: měkká
ISBN10: 0256150621
ISBN13: 9780256150629
Série
Štítky: Naučná literatura, Byznys, Byznys & Management
Anotace: Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.