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The Pricing Compass
Finding the Solution to Your Pricing Puzzle
Autoři
Více o knize
Focusing on the journey of professionalizing pricing, this guide equips business owners with essential strategies for effective pricing governance. It covers key activities such as assessing the starting point of pricing, identifying unique selling propositions, and understanding customer willingness to pay. Additionally, it offers insights into customer profiling, enhancing promotions, and managing distribution with a pricing perspective. This comprehensive resource is designed to support businesses at various stages of their pricing evolution.
Nákup knihy
The Pricing Compass, Jan Y. Yang
- Jazyk
- Rok vydání
- 2024
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- The Pricing Compass
- Podtitul
- Finding the Solution to Your Pricing Puzzle
- Jazyk
- anglicky
- Autoři
- Jan Y. Yang
- Vydavatel
- Springer Nature Switzerland
- Rok vydání
- 2024
- Vazba
- pevná
- Počet stran
- 164
- ISBN13
- 9783031520594
- Kategorie
- Podnikání a ekonomie, Psychologie
- Anotace
- Focusing on the journey of professionalizing pricing, this guide equips business owners with essential strategies for effective pricing governance. It covers key activities such as assessing the starting point of pricing, identifying unique selling propositions, and understanding customer willingness to pay. Additionally, it offers insights into customer profiling, enhancing promotions, and managing distribution with a pricing perspective. This comprehensive resource is designed to support businesses at various stages of their pricing evolution.