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Parametry
- 266 stránek
- 10 hodin čtení
Více o knize
Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.
Nákup knihy
Omni-Channel Retail and the Supply Chain, Paul Myerson
- Jazyk
- Rok vydání
- 2020
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Doručení
Platební metody
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- Titul
- Omni-Channel Retail and the Supply Chain
- Podtitul
- Working Together for a Competitive Advantage
- Jazyk
- anglicky
- Autoři
- Paul Myerson
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2020
- Vazba
- pevná
- Počet stran
- 266
- ISBN13
- 9780367641979
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Technologie & Průmysl, Věda & Matematika, Ekologická tématika, Ekologie, Marketing & Prodej, Marketing a PR
- Anotace
- Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.