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Více o knize
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.
Nákup knihy
Financial aspects of marketing, Ruth A. Schmidt, Helen Wright
- Jazyk
- Rok vydání
- 1996
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Financial aspects of marketing
- Jazyk
- anglicky
- Autoři
- Ruth A. Schmidt, Helen Wright
- Vydavatel
- Macmillan Business
- Rok vydání
- 1996
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 0333637828
- ISBN13
- 9780333637821
- Série
- Hodnocení
- 4 z 5
- Anotace
- This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.