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Turnaround as a key strategic issue in times of crisis

Parametry

  • 20 stránek
  • 1 hodina čtení

Více o knize

The book examines the decline of Marks and Spencer, a once-thriving British retailer, which faced significant challenges including reduced sales and management upheavals. It highlights the critical moment when Philip Green's takeover plans threatened the company's existence. The analysis focuses on the strategies implemented by top management to revitalize the brand and restore customer loyalty, providing insights into corporate governance and business management practices during a crisis.

Nákup knihy

Turnaround as a key strategic issue in times of crisis, Marcus Matthias Keupp

Jazyk
Rok vydání
2007
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Titul
Turnaround as a key strategic issue in times of crisis
Jazyk
anglicky
Vydavatel
GRIN Verlag
Rok vydání
2007
Vazba
měkká
Počet stran
20
ISBN13
9783638746281
Série
Anotace
The book examines the decline of Marks and Spencer, a once-thriving British retailer, which faced significant challenges including reduced sales and management upheavals. It highlights the critical moment when Philip Green's takeover plans threatened the company's existence. The analysis focuses on the strategies implemented by top management to revitalize the brand and restore customer loyalty, providing insights into corporate governance and business management practices during a crisis.